Rob Hoffman is an American photographer residing in Los Angeles. Over the course of his career he's worked for some of the biggest names in entertainment, most recently joining Beyoncé and Jay Z to capture the Mrs. Carter World Tour and the On The Run Tour. Trusted by countless industry leaders, Hoffman has had the opportunity to document the biggest public spectacles, from The Grammy Awards to sold-out stadium shows, but also, private moments with celebrities most are not granted access to.
His career began in New York City where he worked alongside famed photographer Annie Leibovitz before leaving to join pop superstars, The Jonas Brothers, as their chief documentarian. In 2008, Hoffman published a New York Times best-selling book through Disney-Hyperion chronicling his time with the band. His photos have appeared in publications all over the world, including Rolling Stone, Billboard, NME, People Magazine, and Time Magazine. His work has graced the album covers for artists such as Nick Jonas, Carly Rae Jepsen, Phantogram and Big Boi.
During his time in Los Angeles, Rob has maintained relationships with numerous management companies, concert venues and record labels, focusing his lens on artists including Coldplay, Maroon 5, Bruno Mars, and Weezer.
Outside of the music industry, Hoffman continues to explore the varied complexities of modern life and relationships through his high-contrast, dark imagery. Having traveled to countless countries throughout the world, from Africa and Europe to South America, he has been able to capture the lives and stories of subjects from all walks of life.